Dee Johnson
Dee Johnson and Associates,
34610 South County Highway J
Bayfield, WI 54814
715-779-3012
deejohnson@centurytel.net

Lori Schneider
Empowerment Through Adventure
PO Box 671
Bayfield, WI 54814
715-779-9741
www.empowermentthroughadventure.com
lori@etadventure.com
 
PRESS RELEASE
Contact: Dee Johnson
Phone: 715-779-3012

FOR IMMEDIATE RELEASE
March 16, 2009

Wisconsin woman ready to challenge Everest, last of Seven Summits quest.
Trains in her own back yard to become first woman with MS to accomplish feat

Only about 200 Americans have summited Mt. Everest, about 10 percent of them women, even fewer over 50 years old, and none of them with multiple sclerosis (MS). Lori Schneider of Bayfield, Wisconsin hopes to change those statistics in April 2009 when she mounts her challenge of the 29,035-foot peak.

Besides living with MS, other things set Schneider apart from typical Everest climbers. She's doing all of her training in the Bayfield area (population 611) instead of high altitude training camps, and has no big corporate sponsors.

Her training regimen is almost full time as her departure date, March 26, 2009 approaches. She slings a 50-pound pack onto her back and jumps onto the treadmill at the Bayfield Recreation Center several times a week - she's the only one there sidestepping on the track. At 1,283 feet, the local Mount Ashwabay ski hill is more than dwarfed by Everest, but she treks up and down the ski slopes with the ubiquitous back pack in the mornings regardless of weather, before the chair lifts groan into motion for the day's skiers. Some days she flings herself down the slope to practice stopping her slide with her ice axe, a skill that can save her life on Everest. She walks on ladders propped up on hay bales or on trees to simulate crossing crevasses and climbing ladders on Everest. Exercise balls and a variety of low tech equipment help her condition every muscle and joint for the climb.

It's not naïve for Schneider to think she can reach the top of Everest despite her local, low tech training. A skilled mountain climber, she has already summited six of the Seven Summits, the highest peak on each of the continents, the most recent being Vinson Massif in Antarctica in December 2008. On the six summits she climbed more than 104,000 feet, almost 20 miles of ascent. She has traveled to Nepal, seen Mt. Everest and knows very well what lies ahead of her.

Schneider is motivated by her desire to inspire and help people with MS and other life challenges. "I want to help people move beyond their limitations and the labels that prevent them from living their dreams," she says. MS is a condition that attacks nerve cells in the brain and spinal cord and can produce neurological symptoms and physical and cognitive disabilities. For Schneider, it was diagnosed in 1999 when the left side of her body became numb overnight. Those symptoms and vision problems come and go, and she's grateful that her symptoms have abated in recent years. "At first I saw my MS diagnosis as devastating," says Schneider. "Now I see that it has been a positive catalyst in my life and moved me closer to living my dreams. My mission is to give hope to others who are living with this condition." In presentations to school children, she defines MS as meaning "mostly strong."

To accomplish her goals, Schneider founded Empowerment Through Adventure to develop public speaking programs, and climbing adventures for people who have been diagnosed with MS. Schneider's progress up Everest, which may be a journey of up to two months, will be updated at the website of Empowerment Through Adventure, www.EmpowermentThroughAdventure.com. Lori's books and opportunities to donate are also available at the site.


For more information or to book a speaking engagement, contact Lori@ETAdventure.com. Photographs and a biography are available. To learn more about climbing Everest, view a slideshow of a previous expedition.

-End
 

This message was sent from Kristen Sandstrom,
Bayfield Chamber of Commerce & Visitor Bureau
It was sent from:
 Bayfield Chamber of Commerce,
 42 South Broad Street, Bayfield, WI 54814.